What It Means To Own a Land Cruiser

I can not describe it better than Nobby Fukushima writes:

There is such a thing as having a name that is so great that the actual thing or person is unable to live up to the name. The Land Cruiser name has reached grand proportions as a 4X4, yet it has continuously lived up that name in extreme enviroments around the world even down to the South Pole, earning a reputation over a period of 50 years.

In that sense the name Land Cruiser is most appropriate to this vehicle. Think about what it means to be a Land Cruiser owner. It means to have the privilage of driving a Land Cruiser and wrapped in it's history. When you stand in front of a Land Cruiser you are looking at a survivor of 50 years of hard and well-earned development, loved by people around the world, thoroughly representing the spirit of post-war Japan, possessing an almost mythical degree of reliability and durability, certainly a source for pride for any owner.

To drive a Land Cruiser is to vicariously drive the rough roads of the entire world over the last 50 years, to ride in the drivers seat of a real chariot. What other 4X4, indeed what other passenger car can take you to that special place?

(Nobby Fukushima 2001) (from the 50th Aniversary book, on page 190)